When Science Meets Book Marketing

Interesting article about how reviews help to start the process of marketing your book.

Nicholas C. Rossis

Love science - Comic by Cyanide and Happiness Comic by Cyanide and Happiness

I love it when science meets book marketing!  If you wonder what I’m talking about, just read on.

I am an avid Economist reader.  Every issue has a small section about Science and Technology which, I have to confess, I prefer to Finances or Economics, as it invariably includes fascinating (to a nerd like me) news.  In the latest issue, it mentions an experiment conducted by the State University of New York to see whether success breeds success.  The results are impressive and – I believe – are applicable to book marketing.

In this experiment, a team wanted to examine whether giving people an arbitrary advantage over their fellows at the beginning of an endeavour led to a better outcome. They used the Internet for the experiment, in three distinct ways:

  1. By giving various amounts of money to different Kickstarter projects,
  2. By providing good ratings for reviewers at Epinion (different reviewers…

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About A~P

Palessa started reading her first romance novel, at the age of 11. Then she got introduced to V.C. Andrews, Barbara Taylor Bradford, Anne Rice and many more notable contemporary authors as well as some of the classics, A Tale of Two Cities, Their Eyes Were Watching God, The Great Gatsby and others. It was during her teenage years that she dabbled in writing. First, it was in her diaries, then she started creating characters, stories about romance, the supernatural and much more. Being an International Baccalaureate student as well as entering college, left little time for writing and so she put it and the ideas aside to pursue a career. It would take almost 20 years, a radical move from the city she grew up in, Miami, FL back to her Caribbean birthplace, and a chance Facebook meeting with Sable Hunter to start the juices flowing again. After some fits and starts, the Baxter Family Saga was born. Unchained Hearts is Palessa's first published fiction book with Beau Coup Publishing. She considers herself just a storyteller that sees no reason to shy away from the juicier romantic elements. She currently lives in the mountains of Jamaica with her crazy, cracker-munching-mutt Ivy and a farm, primarily managed by agribusiness partner, also known as Dad.

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